[B.L.M]

29.7.16 yasminyusuf 0 Comments

Given the current situation and recent events in terms of police brutality and victimisation of the black community (which is obviously not recent and has been occurring for years) I felt it was time for me to do something, I know this project isn't exactly going to help anybody's situation but I wanted to make something meaningful to me and those like me based on something that is REAL and important. There are more important things in life than what I wore yesterday or where I went last week so I'm using this tinyyyy platform to express my views and share my creative frustration.
So I customised 3 hats and distressed them which included sewing on statements I felt fitted the message I wanted to emphasise.
1."AM I NEXT"
2."BLACKOUT"
3."IT AINT SAFE"












It's so important for us as black people, boys or girls to embrace our blackness more than ever, and that's what I plan to do. Hopefully this inspires you or makes you think, that's all I want. 

BLACK LIVES MATTER. 

Photographed and (semi) styled by me.
Thanks to:
Models: Jumoke, Omari, Chai. 

0 comments:

[ AC-CULT-URATE ]

2.4.16 yasminyusuf 5 Comments


 What is it ?
Acculturation explains the process of cultural change and psychological change that results following meeting between cultures. The effects of acculturation can be seen at multiple levels in both interacting cultures. At the group level, acculturation often results in changes to culture, customs, and social institutions. Noticeable effects of acculturation often include changes in food, clothing, and language. 

For this shoot I wanted to demonstrate the effects of culture on the way we dress and  juxtapose a few aspects of different cultures that inspire me with streetwear, portraying how cultures have merged.
{This is my first ever styling project, and it felt good to fully channel my creative vision without interference, purely me, my ideas and those that helped me. Doing this made me realise how much I love styling and hopefully there will be lots more projects to come.}


Thanks to:
Photographer&Editor: Anne Santiago

5 comments:

PURPOSE OVER POPULARITY

14.1.16 yasminyusuf 0 Comments


Popularity is overrated.
It seems like our generation is too concerned with or occupied by popularity.
Wouldn't you rather have a small following of those who appreciate the dynamics of your craft and hard work, then a large one who don't understand but pretend to.
Support and popularity are different, support is great, support is needed..
But people will see others as inferior if they don't have as many followers on social media as someone else even if they're lowkey one of the best at a particular craft, know it inside out, perfect it and produce the most amazing things
They simply won't be acknowledged simply because they're not 'popular'.
Which is one of the most sad and baffling things to me.
Yet someone 'popular' who only reciprocates the basics of a craft gets way more recognition or praise for doing simple things and in no way attempt to better themselves.
Yet their fans are quick to yell 'yaaaaaaas bitch, slay'...... it might just be me but purpose should be more important than popularity in my eyes.
It's sad that talent is equated to the level of 'popularity' we acquire.

Purpose or popularity?
Which one do you pay more attention to?



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